• Aging Demographic: Worked closely with the GM and Programmer to tailor programming to attract a variety of age ranges. This approach encouraged a lifelong love for cinema, ensuring we retained customers as they out-grew the Kids' Club, encouraging engagement with the wider cinema.
• Disconnect with Cinema Activities: Repositioned the Kids’ Club as a core, valued offering of the cinema.
• Minimal Promotion: Overhauled marketing efforts to improve visibility and engagement.
• High Costs: Streamlined sourcing for materials, reducing expenses without compromising the customer experience.

PROJECT:  KIDS' CLUB REVAMP

Reimagining how we promoted and hosted activities and events transformed the Kids’ Club program into a key asset for the cinema.

• Reworking Marketing Materials: Created consistent, on-brand collateral to replace outdated or missing materials.
• Engaging Family Audiences: Strengthened outreach efforts through external partnerships, community events, and targeted promotions to attract new customers.
• Enhancing Customer Experiences: Redesigned pre-film clubs and birthday party offerings to better connect with our audience and meet their needs.
• Expanding Seasonal Events: Increased the number of seasonal events from 2 to 4 annually, tying additional events to key movie releases.

• Increased Bookings: Achieved a 400% increase in birthday party bookings.
• Sold-Out Events: Seasonal parties became high-demand, sold-out events.
• Loyal Customer Base: Cultivated regular attendees and repeat bookings for Kids’ Club activities.
• Profitability: Established the Kids' Club as a profitable and notable aspect of the cinema’s offerings.
• Cost Efficiency: Identified and implemented strategies to reduce costs associated with gift bags, prizes, and event materials.