Picturehouse,

NEW WEBSITE LAUNCH & ONGOING MANAGEMENT

Played a pivotal role in the successful launch and ongoing management of Picturehouse's high-performing cinema website, contributing to its status as the UK's most visited cinema website with over 1 million visits per month.

• Content Migration Accuracy: Ensured accuracy and consistency during the migration of extensive content from the old site to the new platform.
• Digital Transformation: Maintained the essence of the print magazine while adapting it to a more interactive and immersive digital format.
• Technical Debugging: Worked closely with developers to identify and resolve technical issues, ensuring a smooth and reliable user experience.
• Campaign Coordination: Balanced multiple website campaigns, ensuring deadlines were met and objectives were achieved.
• User Experience Improvements: Addressed pain points in user navigation, improving accessibility and overall satisfaction.

• Website Launch Support: Assisted in the launch of the new website by testing functionality, migrating content, and writing and editing copy to ensure a seamless user experience.
• Print-to-Digital: Adapted the print version of Picturehouse's print film magazine into a digital version, redesigning the page layout to preserve its original aesthetic while leveraging the opportunities of the digital medium.
• User Journey Optimisation: Mapped and refined user journeys to create intuitive navigation paths, ensuring users could easily access key information and complete actions with minimal friction.
• SEO Enhancement: Worked with the wider teams to ensure we were optimising on-page SEO strategies, improving search engine visibility and driving organic traffic.
• Website Campaign Management: Managed and executed website campaigns, ensuring consistent alignment with brand objectives, paid-for deals from distributors, sponsors and partners, and audience engagement goals.
• Phase Two Website Development: Collaborated with developers on phase two of the website, focusing on debugging, optimising performance, and enhancing usability.

• Website Success: Successfully launched a robust, user-friendly website that quickly became the most visited cinema website.
• Audience Engagement: Increased audience engagement through the transition of print content to an interactive digital format, high-quality blog content and informative and intuitive film and event information.
• Traffic Growth: Supported sustained traffic growth, achieving over 1 million visits per month.
• Performance Improvements: Improved website performance and user satisfaction through ongoing optimisation efforts.
• SEO Impact: Enhanced search engine rankings and increased organic traffic through targeted SEO strategies.
• Improved Ticket & Membership Sales: A more dynamic and effective website which could now support more effective promotions, campaigns and general activity.

"Sam was responsible for a hugely important part of our business. As a copy writer, editor, website manager - she made sure Picturehouses.com was always looking its best."

Sam Clements — Head of Marketing & Membership, Picturehouse

"Sam played a vital role in managing content for the launch of the latest Picturehouse website - a big task that never daunted her. She works very efficiently thanks to her exceptional organisational skills. It's great to work with someone who is equally thorough and creative. These traits make her particularly adept at copywriting and copyediting - which are only two or her many strengths."

John-Paul Pierrot — Head of Marketing & Partnerships, Together Films

Previously: Digital Marketing Manager, Picturehouse